Health Hub at the 12th Conference of the Cooperative of Pharmacists of the Aegean and Crete

September 14, 2025

Crete

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The 12th Conference of the Cooperative of Pharmacists of the Aegean and Crete (SY.F.A.K.) took place on 13 and 14 September in Heraklion, Crete, welcoming 582 participants. Under the theme “Pharmacy: Health, Beauty & Wellness Services in the AI Era,” this year’s agenda focused on the professional development and continuous education of pharmacists and pharmacy assistants, the exchange of ideas and best practices across the pharmaceutical market, as well as the promotion of interdisciplinarity and collaboration among healthcare professionals.

Digital transformation of health and pharmaceuticals in focus

As part of the conference, Health Hub held a roundtable discussion titled “Digital transformation in the health and pharmaceutical sector through artificial intelligence.” The discussion was moderated by Konstantinos Demetzos, Professor of Pharmaceutical Nanotechnology at the National and Kapodistrian University of Athens, who is also one of the Hub’s partners. Maria Pournari, Chief Operations Officer of Health Hub, presented the role of the Hub in driving the digital transformation of the health and pharmaceutical sector. Stavros Stavrinidis, Professor in the Department of Physics at Democritus University of Thrace, spoke about artificial intelligence and complexity in the development of new medicines.

More information about the 12th SY.F.A.K. Conference can be found here.

The role of Health Hub in the digital transformation of the pharmacy

The 12th SY.F.A.K. Conference demonstrated that the pharmaceutical sector in Greece is moving decisively into the new digital era, embracing artificial intelligence, innovative technologies and modern educational tools as key drivers for improving services to citizens.

Health Hub, as the European Digital Innovation Hub for Health and Pharmaceuticals, supports this transition by helping professionals, organizations and businesses leverage digital opportunities, upgrade their services and become active members of the European innovation ecosystem.

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